What does a Website Agent do?
It treats your website as a living asset, not a one-off project. The agent publishes new blog posts and landing pages from briefs, updates copy when products or pricing change, optimises pages for target keywords, monitors performance, and operates a smart chat that qualifies visitors and books meetings.
Where it fits in your business
Most SMB websites get built once and then frozen because every change requires the developer (who has a backlog) or someone fighting a CMS. The Website Agent removes that bottleneck and turns the site into a daily-updated channel that compounds.
What it integrates with
WordPress, Webflow, Framer, Shopify, Squarespace, Cloudflare Pages, Vercel, custom Next.js sites, HubSpot CMS, Calendly, Cal.com, and any CRM via API.
Before and after
Before: Site copy is six months stale. Blog hasn't been updated in a year. SEO traffic is flat. New product launch waits two weeks for the agency.
After: Site is updated weekly. Content publishes on a schedule. SEO traffic compounds. New product launches go live the same day they're approved.
Frequently asked questions
Can it work with my existing CMS?
Yes. The agent connects to whatever you use today — WordPress, Webflow, Shopify, custom builds, or static sites.
Is the content quality good enough to publish?
The agent drafts content using your tone of voice and source material. We recommend a human approval step in the workflow until you've calibrated the agent — usually 2–4 weeks before it can publish unsupervised on routine updates.
Will Google penalise AI-written content?
Google's policy is to reward helpful, original content regardless of how it's produced. AI-generated content that lacks substance gets penalised; AI-assisted content built around real expertise and unique perspective performs well. The agent is a tool, not a content farm.
Does it handle SEO?
Yes — keyword research, on-page optimisation, schema markup, internal linking, and performance monitoring are all included in standard deployments.
See how AI agents fit your business
30-minute call. We'll map your top automation opportunities and the order to tackle them in.
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